We’re empowering People of Color to build successful companies and careers in the Consumer Packaged Goods Industry (CPG)

Why We Do What We Do: Because representation on the shelf matters

The products we eat, drink and use on our bodies should reflect the diversity of consumers. But CPG founders, leaders and professionals are overwhelmingly white.

We are here to change that.

How it all started, and where we’re headed

In 2020, our Board came together with one bold goal: to transform the industry and create a space for the POC community that had supported them through their own early entrepreneurial journeys. They launched Project Potluck to bring people together and expand access and equity in the industry — and the response was overwhelming.

Since then, Project Potluck has become a nonprofit, built a vibrant community of People of Color and allies, mentored hundreds of people, welcomed thousands of attendees to our events, and launched a grant program to fuel the next generation of entrepreneurs.

And we are just 👏🏿 getting 👏🏾 started 👏🏽! We’ve got big plans to ensure the future of CPG is COLORFUL!

MEET THE TEAM MAKING IT HAPPEN

Click the image to learn more about our amazing team

KATHLEEN CASANOVA, 
FOUNDING EXECUTIVE DIRECTOR

IBRAHEEM BASIR, 
Founder & chair Emeritus

AYESHAH ABUELHIGA, 
FOUNDING BOARD MEMBER

ARNULFO VENTURA, 
FOUNDING BOARD MEMBER

Our Values

Building community with like-minded game-changers

Power

We believe People of Color are powerful AF — and even more so when we work together.  We commit to being in community with and empowering each other as a way of building our collective power and influence. 

Reciprocity

Traditional potluck dinners can feed a crowd because everybody brings something to share.  The same principle applies here!  Members give and receive generously.

Realness

We are keeping it real – there’s no pretense or formalities here. No need for code-switching. Please feel free to come as you are and say it like it is. Because if not here, then where else?

Respect

We listen, speak kindly and show respect to one another. We respect each other’s time, confidentiality and of course, their hustle and grind. 

Our Partners

Founding partners
Game Changers
leaders & Allies